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But it was the rendition of “Shallow” from “A Star Is Born” was a telecast highlight - a real showstopper. In addition to Queen and Adam Lambert teaming up for the show opener, Jennifer Hudson offered a powerful rendition of “I’ll Fight” (“RBG”), Bette Midler doing justice to the lullaby “The Place Where Lost Things Go” (“Mary Poppins Returns”), and Gillian Welch and David Rawlings singing “When a Cowboy Trades his Spurs for Wings” (“The Ballad of Buster Scruggs”). Although Nielsen doesn’t release ratings broken down by race or ethnicity, it stands to reason that more black viewers would tune in the year that “Black Panther” and Spike Lee were up for major awards.
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In that same vein, more inclusivity at the box office could also spell a more diverse viewership for the Oscars. “A Star Is Born” earned approximately $210 million, “Bohemian Rhapsody” earned $213 million, and “Black Panther” earned a sweet $700 million in North America. It was hardly needed this year, anyway: Three of the eight Best Picture nominees were blockbusters at the domestic box office. “Particularly this year, given so many of the nominees are blockbusters, that we will see… people staying tuned throughout the show to see who’s going to win those big awards.”Ĭapitalizing on box-office popularity inspired the Academy’s ill-advised and short-lived plans to add a Best Popular Film category. “Obviously, people tune in for the big categories: Best Picture, Best Actor, Best Actress,” said ABC entertainment president Karey Burke at the Television Critics Association press tour panel earlier this month. Queen’s Brian May and Adam Lambert, 91st Oscars